On the back cover of every Playbill I've picked up in the theaters this week is an ad from American Express titled "Welcome to the New Address of Broadway: broadway.yahoo.com".

The body copy reads:

With just one click, you can see exclusive features like video clips from your favorite shows, interviews with the biggest stars and much more. You'll also get show descriptions, show times, ticket prices and all the inside scoop on the Broadway scene. And if you have an American Express Card, you can get tickets before anyone else, or special gifts from the hottest plays and musicals. So stop by broadway.yahoo.com today.

So I checked out the site, and it seems like a specialized channel for the American Express "front-of-the-line" product that they do in concert with Ticketmaster. Otherwise...gee guys, how do you spell "overpromise" (and no, I will not give you the definition or use it in a sentence). It seems that the "inside scoops" are simply powered by Playbill. So, it's sort of like a cut-down low-rent version of Playbill.com, with ticket sales powered by Ticketmaster.

Broadway has a new address indeed...

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