Venus Airlines Launches Retro "Va-Va-Venus" Campaign
Hey, this is cool. Venus Airlines, the featured airline in my new musical Plane Crazy which is part of this year's New York Musical Theater Festival, has just introduced a new "retro campaign" that harkens back to the airline's heydey in the 1960s.
According to this article from AdAge, Gus "Guppie" Crenshaw, grandson of Venus Airlines founder Sam Crenshaw, had this to say about the new campaign:
"Venus Airlines was one of the stars of the mid-sixties Jet Age revolution, and our reputation for the sexiest "stews" in the sky was a big part of our success. As my grandfather used to say, "If you have to fake it, just shake it..." and our stews were shaking their bottoms for the bottom line.
And although Venus Airlines has gone through a rough patch over the last thirty years, being basically reduced to a single crop-dusting contract in southern Dakota, we feel that the time is right for the Venus Airlines message to emerge once again into the "sexy skies"...
I think the the buzz on Venus is on the move. Even Broadway shows like Plane Crazy are featuring Venus as an example of blossoming womanhood in the 1960s."
Say Gus: "Our new "Va-Va-Venus" campaign is a clever play on our "VA" (Venus Airlines) acronym, and the secondary meaning of "Va", which in Spanish is "Go". So, from the perspective of one of the sexiest countries in the world, it's "Go-Go-Venus", which is also a nice play on the "Go-Go Girl" sensibility of my grandfather's airline."
When asked about a potential backlash from millions of offended women across the country, Gus laughed and responded, "Dude, c'mon, everyone likes to look at sexy stews..."
In recognition of the support and friendship for Venus Airlines from Plane Crazy, Venus Airlines is supporting Plane Crazy by giving 100 Venus Airlines Mile High Club miles to everyone who attends a performance of Plane Crazy.
As a competitive response, other airlines are expected to soon follow suit.
Plane Crazy will be appearing this fall at The Beckett, 410 West 42nd Street
(south side of West 42nd Street, between 9th & Dyer Avenues).
Performance times are:
Thursday, September 15 at 8:00 pm
Saturday, September 17 at 4:30 pm and 8:00 pm
Thursday, September 22 at 1:00 pm
Friday, September 23 at 4:30 pm
Sunday, September 25 at 1:00 pm
Technorati tags: Broadway Music Movie Musicals Musicals Blog Blogs Theater Theatre Entertainment

Venus... Fly Venus....
Venus if you will
Please send a little girl for me to thrill.
A girl who wants my kisses and my arms
A girl with all the charms of you.
Venus, make her fair
A lovely girl with sunlight in her hair.
And take the brightest stars up in the skies
And place them in her eyes for me.
Of course, my memory may not be what it once was...
Oh yeah, how do I cash in my mile high points?