I picked up an advertising piece on Lennon: A New Musical at my favorite falafel restaurant. It was a direct mail piece offering a chance to see the show for only $75. A nice four-color fold-out piece.

What struck me as a wee bit odd, was the marketing hook/opening line that framed the whole piece.

"Shake it Up, Baby"

Get ready to twist and shout...Lennon, an electrifying portrait of one of the greatest musicians in history, is about to change Broadway forever.

The reason I found it odd, was that they go on to say how Lennon the songwriter changed the world with his music. Be that as it may, "Twist and Shout" was actually written by Phil Medley and Bert Russell, in 1960

Shouldn't the marketing lines be taken from Lennon's own writing repetoire?

Isn't that like doing a musical that celebrates Elton John the songwriter and using "Lucy In The Sky With Diamonds" as the marketing hook?

Or maybe I spend too much time thinking about these things...

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