Plane Crazy: Join the Jetrosexual Revolution
Virgin Atlantic has launched a campaign where they talk about "Jetrosexuals"...and reminisce about a time that is awfully familiar to me...
Maybe we should launch Venus Airlines as a real carrier. Hands up everyone who wants to fly like it's the '60s again...
Here's some of the Virgin copy: I LOVE IT...
Start at the golden dawn of commercial air travel: a time when the airplane was a majestic luxury ship that sailed through clouds, and when passengers dressed up and swilled cocktails on their way to exploring a newly accessible world. These fortunate few were the "jetsetters" of their day, and their progeny would be the jetrosexuals of a later age. They came from fast paced industries such as arts and entertainment, high technology, fashion and finance. And this new generation understood the need to leave terra firma behind each day in order to move business and culture forward. They embraced the challenge of travel. However, they did not wish to have their spirits (and other body parts) crushed in the process. They wanted and demanded a flying experience that combined the luxury and glamour of the jet set days with modern conveniences and innovative approaches.
1. Do you fly out of the country for business at least 3 times a year?2. Do you know how to "work the airport"? (In other words, you aren't the person who is fumbling for things and holding up the security line?)3. Do you speak some basic phrases in at least 3 different languages?4. Do you ever worry that your passport will have too many stamps?5. Do you have favorite hotels/restaurants in London, LA, NY, Milan, Paris, and Hong Kong?6. Can you recall the last time you checked your luggage?7. Do you know which of your shoes will set off the metal detector at the airport, and which ones will not?8. Do you have a favorite airport?
(Did you answer yes to at least 5 of the above questions? You are a jetrosexual. Don't be alarmed.)
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