Wednesday, September 07, 2005

Plane Crazy and Points.com Announce Revolutionary Air Incentives Program

Flying the Sexy Skies just got cheaper!

According to this article on Broadwayworld.com, and from the official press release:

PLANE CRAZY (planecrazythemusical.com), the new musical comedy set during the swinging '60s Jet Age, and Points International Ltd. announced today that PLANE CRAZY will be the first client for the new Points.com AirIncentives program.

AirIncentives (airincentives.com) is a program that gives companies the ability to offer customers frequent flyer miles from six of America's most popular airlines. Participating airlines include Alaska, America West, Delta, Midwest, Northwest, and U.S Airways.

With AirIncentives, PLANE CRAZY ticket holders will get a "mileage code" certificate when they walk into the theater. To redeem the mileage code, customers must access the AirIncentives Web site at airincentives.com, and then enter the code from their certificate into the site, along with the account number of their frequent flyer program of choice. Once that simple step is completed, the miles are immediately deposited into the customer's frequent flyer account.

Suzy Conn, author of PLANE CRAZY, (hey, that's me!) says: "It's exciting to be able to integrate the theme of our musical, which features the glamour and sex appeal of '60s airline travel, with some of the leading airlines in the world. And I know that our audience is going to love getting the miles for attending the show: It's a perfect tie-in."

"We're excited about launching AirIncentives with PLANE CRAZY," says Christopher Barnard, President of Points International Ltd, "In fact, to the best of our knowledge, no one has ever used frequent flyer miles as an incentive on Broadway before. We believe that this will open up a whole new channel in the arts for using the world's most popular and powerful incentive -- miles and points -- for rewarding loyal theater- and concert-goers."

So there's another reason to go and see Plane Crazy (like you really needed another one...)

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