Dear Diary,

Whew -- what a day! I spent most of the day delivering our industry contact invites (a brilliantly designed boarding pass plus lots of Plane Crazy swag!) to office buildings around Manhattan. It's interesting to see the different levels of security in different buildings. Sometimes you just drop it off with the doorman, sometimes you sign in and whisk it up in the elevator yourself, sometimes you have to go into the bowels of the building to locate the mailroom and leave it there. Sometimes the mailroom is on another street altogether (and unmarked) so that you end up walking around the block more than once! More of the same tomorrow!

As I was relaxing and catching up on my business news, reading Crain's New York Business, my eye went from a picture of Donald Trump to a headline "Plane musical gets off ground". What's this? An article on Plane Crazy in a non-theater publication -- that's so cool! The article goes on to say:

Plane Crazy, an off-Broadway musical comedy about jet travel during the swinging 1960s is taking theater marketing to new heights. In a first for theater, the show has teamed up with a number of airlines to offer frequent flyer miles. Tickets for Plane Crazy, which runs at the Beckett Theatre on West 42nd Street from Sept 15 through Sept 25 as part of the New York Musical Theatre Festival, can be redeemed for 100 points on airlines such as Delta and Northwest.

To build buzz, the show is admitting air crew in uniform for free. We're getting requests from flight attendants from airlines around the world," says Michael Rubinoff, a Toronto-based lawyer and producer of the show.

The marketing campaign isn't just targeting ticket buyers. Mr. Rubinoff is trying to raise money to eventually take Plane Crazy to Broadway. Shares can be bought on lthe Web for $1,000 each.

Then off to rehearsal where we finished blocking the last two scenes. Yeah!

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