I admit it -- I was one of those who thought In My Life was self-funded by author Joe Brooks! Turns out he adheres to the golden rule of Broadway -- never put your own money into a show!

Although Fed Whittemore may not be reaping much profit on In My Life so far (According to Playbill, attendance this past week was at roughly 37.7% with average ticket price at $47.90), I'm not shedding any tears for him since he also invested in Chicago...'nuff said!

According to this article in Playbill:

The money man behind the new musical In My Life, which recently opened at Broadway's Music Box Theatre, has been revealed.

Many in the theatre believed that composer Joseph Brooks -- who penned the international hit "You Light Up My Life" -- had put his own money into the musical. That, however, is not the case. Although Brooks penned both In My Life's score and book and also directed the production, he did not invest in the musical.

The musical's producer, according to the New York Post, is Fred Whittemore, a former executive at Morgan Stanley. The New York daily said Whittemore decided to keep his name out of the Playbill -- which lists producers as Watch Hill Productions and TBF Music Corp. -- because he did not want to be bombarded by other shows seeking backers.

Whittemore has also invested in Broadway mountings of Guys and Dolls, The Who's Tommy, The Music Man, Annie Get Your Gun and Chicago. In the Playbill biography for Watch Hill Productions, it states, "[The] principal of [Watch Hill Productions] was inspired to support this musical when he heard the most original and memorable score that has come to Broadway in decades."

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