Disney Channel's "High School Musical" Makes History as 1st Full-length Feature on iTunes

I am fascinated by the growing phenomenon of Disney's HIGH SCHOOL MUSICAL.
It's great to see a musical gain such broadscale popularity in the heartland. There's a good lesson in the success of HIGH SCHOOL MUSICAL that all of us working in theatre need to pay attention to: "Give the People What They Want..."
It's so cool: The album is selling, the DVD is coming, and a sequel is in the works.
I've believed for years that people want to love musicals...and I've also bemoaned that fact that no one does musicals in High School anymore.
Disney's HIGH SCHOOL MUSICAL feels like an excellent set of training wheels to bring young fans into the genre...and as an industry we need to help them graduate through increasingly sophisticated pieces. I'm really pleased that Disney is working on bringing young people back into the musical theatre fold.
I also love the fact that all the different "groups" get involved: The Skaters, The Preps, The Brains, The Jocks...it's got that '70s "ABC After-school Special" vibe that I just love. I would have loved HIGH SCHOOL MUSICAL when I was a tween. I totally get why my girls are into it.
My girls say "it rocks" and they "like the music and the characters". Trinity's favorite character is Sharpay...and Myrna is of course totally engaged with Troy (Zac Efron). Ah, young love...
At the same time, my children also love Sondheim (SWEENEY TODD is one of their favorite musicals), and just about everything else. Especially PLANE CRAZY ;-)
So keep it up guys!

Here are the details from this post on Playbill:
Disney Channel's popular original movie HIGH SCHOOL MUSICAL became the first full length feature film available to Apple iTunes users at the Music Store.
Following its successful sales of video singles from the television movie -- not to mention how well the soundtrack and singles are doing -- the company decided to offer the movie as well. Apple iTunes users can download music videos for $0.99 or the entire film for $9.99.
A sequel is already in the works and the debut DVD of the popular original movie will be released May 23 featuring two versions and extra features.
Seven weeks following the Disney Channel's HIGH SCHOOL MUSICAL soundtrack debuted, the album moved into the No. 1 slot at the top of the Billboard pop chart. The feat was the first time an original TV movie soundtrack ever charted at No. 1 and the first TV soundtrack to hit the top spot since 1986 (the "Miami Vice" album).
For more information, visit www.disney.go.com/disneychannel.
NEWSIES director-choreographer Kenny Ortega headed up HIGH SCHOOL MUSICAL which premiered on Disney Channel Jan. 20 at 8 PM (ET).
HIGH SCHOOL MUSICAL centers on the unlikely friendship that evolves between the jock Troy and brainiac Gabriella at a karaoke contest. Little did the two know that she would be transferring into his school. The duo decide -- against their friends' wishes and to the dismay of school stars (a drama queen and her twin brother) -- to audition for the high school musical.
The cast features Zac Efron ("Summerland"), Vanessa Anne Hudgens, Ashley Tisdale ("The Suite Life of Zack and Cody"), Corbin Bleu, Lucas Grabeel, Monique Coleman as the featured teens with Alyson Reed, Bart Johnson and Joey Miyashima.
Ortega directed and choreographed Disney's NEWSIES. Among his other choreographic film credits are DIRTY DANCING, FERRIS BUELLER'S DAY OFF, PRETTY IN PINK, ST. ELMO'S FIRE, XANADU, TO WONG FOO, THANKS FOR EVERYTHING, JULIE NEWMAR. He also directed and choreographed the short-lived Broadway musical MARILYN centering on the actress Marilyn Monroe. He was just announced as the new director-choreographer for the Australian tour of THE BOY FROM OZ starring Hugh Jackman.
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hes an asome singer
he was asome in this movie