Well, I was at Broadway on Broadway today (more on that later) and I noticed that it was used for the official public launch of Audience Rewards, the new loyalty program for Broadway from Nederlander. It looks awesome!

According to Audience Rewards:

Thank you for being a loyal Nederlander Theatres customer. Today, Nederlander Theatres is proud to announce that we are the first sponsor of Audience Rewards, the new loyalty program for Broadway. We are excited to be in at the inauguration of what is sure to be the premiere rewards program for discriminating theatergoers like yourself. Be one of the first to join this exciting new program that's sure to get raves from audiences across America.

It looks like a great program...sign me up!

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