Okay, this is almost enough to get me to watch football! My only complaint is that he doesn't sing in this fantastic Superbowl ad...

Bob Garfield in AdvertisingAge made this Superbowl ad his top-rated ad (4 stars). He said:

4 stars

Diamond Emerald Nuts
Goodby Silverstein & Partners
San Francisco
At 3 p.m., when your blood sugar is low, Robert Goulet sneaks into your cube and messes with your stuff -- so eat nuts at 3 p.m. every day. Robert Goulet! Putting aside the absurd genius of the premise, here's an ad that creates not just a USP but an entire new market. Hilarious and brilliant.

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